Trademark Management in China: Protecting Your Intellectual Property
China operates one of the most active and complex trademark systems in the world, governed by the Trademark Law of the People’s Republic of China and administered by the China National Intellectual Property Administration (CNIPA). With a first-to-file system, it is crucial for businesses operating or entering the Chinese market to actively manage and protect their trademark rights.
At Liesegang & Partner, we offer full-service trademark management in China — from legal representation and registry maintenance to strategic defense in opposition proceedings. Our firm helps international companies safeguard their brands in one of the world's most competitive IP environments.
Our Trademark Management Services for China
We provide a wide range of legal and administrative trademark services tailored to the Chinese jurisdiction, including:
- Change of Contact Details of Trademark Owner in China
Ensure timely communication from CNIPA by updating your contact information in the trademark register. - Change of Trademark Owner in China
Register ownership transfers due to mergers, acquisitions, or internal restructuring to maintain enforceable trademark rights. - Appointment of Legal Representative in China
Foreign trademark owners must appoint a local representative to manage communications and official actions with CNIPA. - Opposition Against a Trademark in China
Prevent the registration of confusingly similar or infringing trademarks by filing a formal opposition. - Representation of Applicant in Opposition Proceedings in China
If your trademark application is opposed, we represent you in defending your registration before CNIPA.
Why Are the Above Trademark Services Important?
In the Chinese trademark landscape, these services are vital for protecting your brand and legal standing:
- Contact Details Update: Outdated contact data can result in missed deadlines or unreceived notices, risking your trademark rights.
- Change of Ownership: Enforceable rights can only be exercised by the recorded owner. Updating the registry is essential for licensing, litigation, or renewals.
- Legal Representative: A local agent is mandatory for non-resident owners. Without this, no official action can be taken with CNIPA.
- Trademark Opposition: Preventing conflicting marks from being registered avoids costly legal disputes and dilution of your brand value.
- Opposition Defense: Protecting your pending trademark from challenges is key to securing and maintaining exclusive rights in China.
Why Choose Liesegang & Partner for China Trademark Management?
- Expertise in Chinese Trademark Law: We are experienced in the local practices of CNIPA and can navigate the procedural and linguistic challenges unique to China.
- End-to-End Trademark Services: From data corrections to contentious legal disputes, we handle every aspect of your trademark’s lifecycle.
- Transparent Flat Fees: We offer clear, upfront pricing for all services — no hidden costs, no hourly uncertainties.
- Global Perspective with Local Execution: As an international law firm, we bridge the gap between European clients and Chinese IP systems with trusted local agents.